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•   About the Book   •

Top consultant, trainer, and coach Susan Fowler says: “Stop trying to motivate people. They are already, but generally in superficial, short-term ways.”

Fowler applies psychological discoveries to lay out a tested model and course of action that will help leaders guide their people toward the kind of motivation that not only increases productivity and engagement but also gives them a profound sense of purpose.

Her Optimal Motivation process shows leaders how to move people away from dependence on external rewards and discover how their jobs can meet deeper psychological needs—for autonomy, relatedness, and competence—that science tells us result in meaningful and sustainable motivation.

Susan’s book is the groundbreaking answer for leaders who want to “get motivation” right!

•   PRAISE FOR WHY MOTIVATING PEOPLE DOESN’T WORK… AND WHAT DOES   •

Guiding others towards unleashing their own potential in a positive and fulfilling way is a core leadership responsibility. Through the science of motivation, this book shows you how to do it.

~ CHRIS LOFASO, VICE PRESIDENT OF SIEMENS

What a gift! Susan’s book showed me how to recognize choices and how to help myself and others create more meaning in work and relationships. I encourage leaders to read this book—but with a warning. They may get more than they expect. I learned as much about my own motivation as I did about the motivation of those I lead.

~ M. PAULA DAOUST, PHD, DIRECTOR OF BLUE CROSS/BLUE SHIELD KANSAS

We all want help to motivate the people we lead, to help them develop and grow in a productive working environment. Susan Fowler’s technique shows you the right approach, leading to both the best performance and employee commitment.

~ AGNES JEANBART, FACILITIES MANAGER, UNILEVER GULF

Every now and then a book comes along that compels you to recalibrate your philosophy and practice. Why Motivating People Doesn’t Work will scare you, surprise you, and save you from popular but ineffective ways of channeling the best in others. If you are a leader, parent, or someone interested in excellence, don’t miss this provocative and pragmatic book.

~ CHIP R. BELL, CO-AUTHOR OF ‘MANAGERS AS MENTORS’

Ever wonder why your consumers, clients, business partners, and employees keep coming back given all the choices that are available today? Susan will open your eyes, your mind, and your heart to a beautiful new reality of why they do and how you can make that choice to return so easy. A must-read!

~ TOM PORTER, DIRECTOR OF HR KAWASAKI MOTORS CORPORATION

Susan Fowler gives us insight on how to improve both productivity and employee engagement. Finally, we have a book that presents not only a new paradigm for motivation but much-needed alternatives for how to apply it.

~ SOURAYA BOUWMANS-SARRAF, DIRECTOR OF AMSTERDAM FASHION INSTITUTE

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