Eliminating potato chips, sugar-filled soft drinks, and cheesy comfort food seems like a logical plan if you need to lose weight. But even when we desperately want to accomplish a goal or give up a bad habit, we succumb to outdated, ineffective, unproven, or disproven theories of motivation. Find out how the compelling new science of motivation can help you stop a bad habit. You may find the truth of it simple and remarkable. Click here to read the full article.