People can have two reactions when asked to comply with a request or rule: reflective or reflexive. My video explains why so many people react reflexively using justifications for their decisions without understanding their values or the implications of their choices for their own health and well-being, let alone other people’s.

You’ll learn about a phenomenon called “compensatory need satisfaction.” Given what’s happening in today’s world, I think you might find this a significant insight. You can also read more about why people say no and what to do about it in my SmartBrief article, here.